Enter the costs that belong in the sale
In the product formulation editor, expand Costs & suggested prices by size or pack to find Pricing goal. Enter Profit margin goal, and expand Other costs for packaging per sale, labor minutes per batch, hourly rate, and overhead when those costs matter to your business. Choose Save pricing goal.
The suggested price is advisory. It is calculated from total cost and target margin, rounded up to the next cent, and disabled when required lines are unresolved, unpriced, or unconvertible.
Resolve ingredient costs first.
Enter a realistic target margin rather than copying a competitor’s price.
Add packaging, labor, and overhead only once each.
Review the Cost summary and any warnings.
Select Apply suggested price only when the result fits your market.
Save recipe edits before applying prices
If the product recipe has unsaved changes, the displayed costs use the saved recipe. Price application is disabled until you save. Choose Save product recipe, review the refreshed ingredient cost per item and full-batch cost, and check every size or pack mapping.
The production batch counts individual items, not packs. Ingredients and per-item costs scale with Items in each size or pack, while packaging is charged once per sale. For example, $1 of ingredients per cookie plus $0.25 packaging gives a six-pack cost of $6.25 before other costs.
For variants, choose the relevant Apply to [size or pack] action only after reviewing that option’s cost and suggested price. It changes only that storefront option.
What customers see
Customers see the saved storefront price. Previewing or calculating a suggestion does not change that price. Applying a suggestion is an explicit action.
Common problems
Price suggestion is blank: find the incomplete line in the review warnings.
Margin looks too high or low: confirm packaging and labor scope, units per sale, and the product’s selling price.
Manual price is retained: expected; suggestions never sync automatically without Apply.
Read the current selling price
For a product sold in priced sizes or variants, Recipes & Costs uses the current sellable variant prices. A list summary can show the lowest available variant price; open the product to compare each size with its matching units-per-sale and cost.
If there is no sellable priced variant, a missing price is not a free product or a zero-dollar selling price. Check the offered sizes and their saved prices. A quantity menu uses its configured menu pricing rather than an unrelated base or variant price.
Next steps
Plan availability
Plan: Pricing goals, cost calculation, and Recipes & Costs are available on Free.
Keywords
pricing goal, target margin, suggested price, packaging cost, labor cost, overhead, profit margin, cost to make