Give search engines consistent facts
Open Dashboard > Settings > SEO. SEO settings provide defaults and structured business information; they are not a promise of an immediate ranking. Start with accurate business facts and customer language rather than repeating keywords.
Plan availability: The storefront’s standard SEO metadata and structured pages are available with the storefront. Pro adds paid discovery tools such as advanced analytics and Google Search & Business in the active matrix. Scale and Legacy Lifetime inherit configured access.
Review the page sections
- Choose the right Business Classification, cuisine type, and price range.
- Set Default Meta Values: site tagline, default description, and useful default keywords.
- Use Search preview to keep titles and descriptions readable when truncated.
- Write Business Description (SEO Override) when the structured-data description should differ from the general Business Settings copy.
- Keep Social Media Links and Operating Hours current. The hours shown on the site are managed here, not in Checkout.
What customers see
Customers may see your title, description, hours, address, phone, and social links in search results or the storefront. Search engines decide when to recrawl and display those values, so confirm the live site before assuming a change has propagated.
Common problems
- Hours are wrong on the contact page. Update Operating Hours in SEO Settings; Planner schedules and Checkout pickup settings serve different purposes.
- The description is duplicated everywhere. Use the SEO override only when it adds useful search context; otherwise maintain one accurate Business Settings description.
- Google still shows old copy. Check the public page and sitemap, then allow time for recrawl rather than changing the same text repeatedly.
- Keywords look like a list of unrelated phrases. Write for customers first and use natural terms that describe your products and service area.
Next steps
Keywords
SEO Settings, search preview, meta title, meta description, business classification, operating hours, social links, structured data, local SEO