Start with one complete item
Open Dashboard > Products > Add product and choose a template when you want a guided starting point. A single well-described product is more useful than a large catalog of unfinished drafts. You can add variants, forms, recipes, and additional photos after the basic storefront path works.
Plan availability: Physical products, product options, order forms, inventory, and pickup fulfillment are Free. Digital products, the media library, and other paid capabilities follow the active matrix. Pro, Scale, and Legacy Lifetime inherit the features available to their access.
Complete the Product Wizard
Start with a complete product template before fine-tuning storefront details.
Choose a template or start blank, then enter a specific product name and customer-facing Description.
In Photos, add a clear main image and descriptive alt text. Add up to the available gallery limit when extra angles genuinely help.
In Price & choices, set the selling price. Add sizes, flavors, extras, box contents, or quantity choices when customers need them, and review their displayed prices.
In Availability & Shop, choose the customer-facing availability and turn on Display in Shop.
Attach a regular schedule or date/drop only when that product should appear there. Save first if you need to create a new Specific Date/Drop in Planner.
Complete Review, then create the product as a draft or active listing. After saving, open Recipes & Costs when you want ingredient labels or costing support; suggestions do not silently change the selling price.
What customers see
Customers see the product name, description, price or price range, images, options, availability, and any required form questions. Active products with Display in Shop enabled appear in the shop listing. Ordering also depends on the product's schedule, fulfillment requirements, and available stock.
Common problems
The product exists but is not public. Confirm its status and Display in Shop setting; Planner also filters for active, shop-visible products.
The product shows the wrong dates. Check whether it is attached to Weekly Schedule, a Specific Date/Drop, or both.
A variant cannot be ordered. Check the selected size's availability, price, stock, and applicable schedule.
The photo looks unprofessional. Use a bright, well-cropped image, a descriptive alt text, and a consistent aspect ratio across the catalog.
Create choices with the product
In Price & choices, add flavors, extras, box contents, or a quantity menu as customer choices. Check the customer controls and price preview before saving. An active product makes its choices available when created; a draft keeps them unpublished. After saving, review choice stock and the schedule before sharing its storefront link.
Next steps
Keywords
add product, Product Wizard, product template, Display in Shop, product images, variants, pricing, availability, product missing, product not public