Start with one complete item
Open Dashboard > Products > Add product and choose a template when you want a guided starting point. A single well-described product is more useful than a large catalog of unfinished drafts. You can add variants, forms, recipes, and additional photos after the basic storefront path works.
Plan availability: Physical products, product options, order forms, inventory, and pickup fulfillment are Free. Digital products, the media library, and other paid capabilities follow the active matrix. Pro, Scale, and Legacy Lifetime inherit the features available to their access.
Complete the Product Wizard
Start with a complete product template before fine-tuning storefront details.
- Choose a template or start blank, then enter a specific product name and customer-facing Description.
- In Product Images, add a clear main image and descriptive alt text. Add up to the available gallery limit when extra angles genuinely help.
- Use Variant Pricing only when customers are choosing meaningful variants such as size or flavor. Give every variant a useful name and price.
- Use Recipe & cost when you want costing support; it does not silently change the storefront price.
- In Availability & Shop, choose the customer-facing availability and turn on Display in Shop.
- Attach a regular schedule or date/drop only when that product should appear there. Save first if you need to create a new Specific Date/Drop in Planner.
What customers see
Customers see the product name, description, price or price range, images, options, availability, and any required form questions. They cannot order a product that is inactive, hidden from the shop, or unavailable for the selected fulfillment path.
Common problems
- The product exists but is not public. Confirm its status and Display in Shop setting; Planner also filters for active, shop-visible products.
- The product shows the wrong dates. Check whether it is attached to Weekly Schedule, a Specific Date/Drop, or both.
- A variant cannot be ordered. Check that at least one variant has a valid price and that units per sale are greater than zero.
- The photo looks unprofessional. Use a bright, well-cropped image, a descriptive alt text, and a consistent aspect ratio across the catalog.
Next steps
- Choose a selling schedule
- Use product forms for custom details
- Use the Media Library for site assets
Keywords
add product, Product Wizard, product template, Display in Shop, product images, variants, pricing, availability, product missing, product not public