Choose based on the next constraint
Open Dashboard > Billing & Subscription or review the public Pricing page. Free is a real storefront, not a trial. Pro is for sellers who need a custom address and growth tools. Scale adds the higher-tier controls shown by the active feature matrix.
Plan availability: Free is $0. Pro is currently $20/month or $200/year. Scale is currently presented at $37/month or $370/year and may be shown as a preview while checkout enablement changes. In the active matrix, theme customization is Free; domains, blank pages, blog posts, media, analytics, Google Search & Business, QR codes, and trackable links are Pro; Custom CSS and domain-branded email are Scale. Legacy Lifetime is legacy all-access and is no longer sold.
Understand the plan boundary
Free: storefront, standard pages, physical products, Square checkout, Planner, one-location starter operations, customer records, and theme customization.
Pro: custom domain/connect or purchase, blank pages, blog posts, Media Library, advanced Analytics, Google Search & Business, QR codes, trackable links, Label Studio, and other active-matrix growth tools.
Scale: Custom CSS and domain-branded email plus any higher-tier features currently enabled in the matrix.
Lifetime: existing eligible accounts keep all platform features; domains, renewals, SMS, taxes, and optional services remain separately billed where applicable.
What customers see
Customers see the storefront and content your current plan allows to be public. A feature can be stored in an account without being publicly available after a downgrade, so test the live result after billing changes.
Common problems
The pricing page and a feature card disagree. The active admin-controlled matrix is authoritative; older static feature labels may be retained for compatibility.
Scale appears unavailable. Checkout enablement controls whether a paid plan can be purchased; it is separate from the feature’s minimum plan.
A domain price is unexpected. Managed registration and renewal are separate from the platform subscription.
Label Studio access
Label Studio is a Pro feature, currently marked Beta. It includes reusable designs, product-label assignments, roll and sheet settings, and saved PDF print runs. Use a desktop to design labels; select products, enter dates and quantities, generate PDFs, and reprint on a phone.
Existing designs and print runs are retained if access changes. Opening them still requires the current feature entitlement and the appropriate team role. Get started with Label Studio.
Next steps
Keywords
Free, Pro, Scale, Lifetime, Billing and Subscription, pricing, feature matrix, plan access, $20, $200, $37, $370