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Sourdough Side Hustle
Case study

Sourdough Side Hustle

Gaetana (Donna) Marable, Owner & BakerSt. Clair Shores, MichiganVisit website
The right system makes such a difference. Cottage CMS takes so much of the order organization off my hands so I can spend more time baking and growing my business.

The Story

Sourdough Side Hustle is a cottage microbakery in St. Clair Shores, Michigan, focused on long-fermented sourdough products. The business began when Donna baked fruit bread as a way to include fruit in the diet of a toddler who would not eat it. After two of her children were found to be gluten-sensitive, she began researching sourdough cultures and long fermentation as a more tolerable option. Gift loaves for coworkers led to paid orders, and a holiday-season layoff gave her the push to begin selling from home.

The Challenge

Before Cottage CMS, Donna used GoDaddy for her website. Its customer service and interface made bakery-specific changes time-consuming, while her growing business needed a simpler way to manage a weekly menu, customer communication, orders, and the preparation work behind each drop.

  • Bakery-specific website changes were time-consuming
  • Weekly menu and customer communication needed a clearer workflow
  • Orders and preparation work needed to stay organized together

The Turning Point

Donna found Cottage CMS easy to move to. She imported her customer roster and sent her first order notification within hours. The platform gave her one place for the parts of the business that need to stay organized while she focuses on baking. She also values understanding how her website works so she can make changes as needed.

The right system makes such a difference. Cottage CMS takes so much of the order organization off my hands so I can spend more time baking and growing my business.
Gaetana (Donna) Marable, On having more time to bake and grow

The Results

The professional, easy-to-order site has simplified order tracking and reporting. Donna reports that a typical week now includes around 40 customers and 80+ items, depending on the menu, while preset inventory and order scheduling, reporting exports, and prep lists support her weekly menu drops and order preparation.

Features That Made the Difference

Planner

Choose the products for each weekly drop before the two-day long-fermentation and final bake, package, and pickup cycle.

Preset inventory and order scheduling

Keep the weekly menu organized around regular staples and creative seasonal items.

Reporting and prep lists

Simplify order tracking and the preparation work behind each menu drop.

What They Tell Others

For a home baker balancing a weekly menu with production and pickup, the right system can remove much of the order organization and create more time to bake and grow.

Your story next

Launch the storefront and workflows your local customers can come back to.

Start free and build the operating foundation behind your own story, just like Gaetana (Donna) Marable did.