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Mega Dough Kitchen
Case study

Mega Dough Kitchen

Megan Kennedy, Owner & BakerFresno, CaliforniaVisit website
Having a consistent schedule allows me to prep easier and be organized more.

The Story

Mega Dough Kitchen is Megan Kennedy’s Fresno, California dessert business. Baking began early for Megan, alongside her mother and with recipes passed down from her grandmother. She started selling cookies in 2022 and has since expanded her menu to include cake slices, cheesecakes, brownies, and banana pudding.

The Challenge

Before launching her website, Megan managed orders, payment details, pickup instructions, and arrival coordination through direct messages and notes across several social platforms. As attention around her desserts grew, that patchwork process became stressful and difficult to keep organized.

  • Orders and customer communication spread across multiple social-platform messages
  • Manual coordination of payment details, pickup instructions, and customer arrivals
  • Too little lead time when orders were accepted only a day ahead
  • A growing menu and demand that made it harder to plan prep and inventory

The Turning Point

After a four-month personal break, a reopening pop-up and a video featuring banana-pudding flavors and her mother’s peach cobbler drew significant local attention. The remaining desserts sold within about an hour, and the message volume made it clear that a simpler ordering system was needed quickly. Megan found Cottage CMS through a Facebook bakery group and built her storefront in about two days, beginning with banana pudding and peach cobbler.

Having a consistent schedule allows me to prep easier and be organized more. No guessing what day I’m going to do everything because I already have a work system on what day to prep the product, bake, and post.
Megan Kennedy, On the new preorder rhythm

The Results

Megan launched her website on September 3, and the first website preorder drop sold out in about two hours. She had tripled the recipe and still sold through it. The consistent Thursday preorder rhythm now gives her time to plan prep, baking, and posting while making room to expand the menu, introduce a weekday order option, and work toward baking full time.

Honestly I’m excited to expand my business more to reach others and add a few more products.
Megan Kennedy, On what comes next for Mega Dough Kitchen

Features That Made the Difference

Structured Preorder Drops

A predictable Thursday opening for Saturday and Sunday pickup gives Megan more lead time to prepare as order volume grows.

Product Options and Menu Planning

Product options and drop dates support a growing dessert lineup while keeping the ordering experience clear.

Square Card Checkout

Card payments replaced manual collection through Venmo, Cash App, Zelle, and Apple Pay.

Order-Confirmation Emails

Confirmation emails put pickup addresses and instructions in one place for customers.

In Their Own Words

I feel it may be coming sooner than I expected lol but I’m ready.

Megan Kennedy, On working toward baking full time

What They Tell Others

For bakers who are outgrowing DM orders, Megan’s story is a reminder that a simple, consistent preorder system can reduce message overload, give customers a clearer way to order, and make more room to focus on the baking itself.

Your story next

Launch the storefront and workflows your local customers can come back to.

Start free and build the operating foundation behind your own story, just like Megan Kennedy did.