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"changeBasisPoints": 3 }, { "country": "US", "subdivision": "WI", "changeBasisPoints": -1 }, { "country": "US", "subdivision": "WV", "changeBasisPoints": 0 }, { "country": "US", "subdivision": "WY", "changeBasisPoints": 0 } ] }, "commerce": { "throughMonth": "2026-08", "sellingShopsLatestCompletedMonth": 251, "paidShopsLatestCompletedMonth": 199, "completedHistory": [ { "currency": "CAD", "grossCents": null, "paidOrders": null, "includedMonths": 0, "suppressedMonths": 3, "suppressed": true }, { "currency": "USD", "grossCents": 26270000, "paidOrders": 7352, "includedMonths": 9, "suppressedMonths": 0, "suppressed": false } ], "trailing3CompletedMonths": [ { "currency": "CAD", "grossCents": null, "paidOrders": null, "includedMonths": 0, "suppressedMonths": 3, "suppressed": true }, { "currency": "USD", "grossCents": 16900000, "paidOrders": 5024, "includedMonths": 3, "suppressedMonths": 0, "suppressed": false } ], "monthlyByCurrency": [ { "month": "2025-12", "currency": "USD", "grossCents": 70000, "paidOrders": 18, "status": "published" }, { "month": "2026-01", "currency": "USD", "grossCents": 340000, "paidOrders": 107, "status": "published" }, { "month": "2026-02", "currency": "USD", "grossCents": 680000, "paidOrders": 226, "status": "published" }, { "month": "2026-03", "currency": "USD", "grossCents": 2180000, "paidOrders": 480, "status": "published" }, { "month": "2026-04", "currency": "USD", "grossCents": 2350000, "paidOrders": 570, "status": "published" }, { "month": "2026-05", "currency": "USD", "grossCents": 3750000, "paidOrders": 927, "status": "published" }, { "month": "2026-06", "currency": "CAD", "grossCents": null, "paidOrders": null, "status": "suppressed" }, { "month": "2026-06", "currency": "USD", "grossCents": 4280000, "paidOrders": 1055, "status": "published" }, { "month": "2026-07", "currency": "CAD", "grossCents": null, "paidOrders": null, "status": "suppressed" }, { "month": "2026-07", "currency": "USD", "grossCents": 5370000, "paidOrders": 1567, "status": "published" }, { "month": "2026-08", "currency": "CAD", "grossCents": null, "paidOrders": null, "status": "suppressed" }, { "month": "2026-08", "currency": "USD", "grossCents": 7250000, "paidOrders": 2402, "status": "published" } ] }, "series": [ { "month": "2025-07", "registeredAccounts": 1, "liveStorefronts": 0, "shopsWithPaidOrders": 0, "shopsWithPaidOrdersStatus": "published", "paidOrders": 0, "paidOrdersStatus": "published", "grossCentsUsd": 0, "grossUsdStatus": "published", "source": "reconstructed" }, { "month": "2025-08", "registeredAccounts": 22, "liveStorefronts": 20, "shopsWithPaidOrders": 0, "shopsWithPaidOrdersStatus": "published", "paidOrders": 0, "paidOrdersStatus": "published", "grossCentsUsd": 0, "grossUsdStatus": "published", "source": "reconstructed" }, { "month": "2025-09", "registeredAccounts": 54, "liveStorefronts": 52, "shopsWithPaidOrders": 0, "shopsWithPaidOrdersStatus": "published", "paidOrders": 0, "paidOrdersStatus": "published", "grossCentsUsd": 0, "grossUsdStatus": "published", "source": "reconstructed" }, { "month": "2025-10", "registeredAccounts": 226, "liveStorefronts": 222, "shopsWithPaidOrders": 0, "shopsWithPaidOrdersStatus": "published", "paidOrders": 0, "paidOrdersStatus": "published", "grossCentsUsd": 0, "grossUsdStatus": "published", "source": "reconstructed" }, { "month": "2025-11", "registeredAccounts": 276, "liveStorefronts": 272, "shopsWithPaidOrders": 0, "shopsWithPaidOrdersStatus": "published", "paidOrders": 0, "paidOrdersStatus": "published", "grossCentsUsd": 0, "grossUsdStatus": "published", "source": "reconstructed" }, { "month": "2025-12", "registeredAccounts": 349, "liveStorefronts": 344, "shopsWithPaidOrders": 4, "shopsWithPaidOrdersStatus": "published", "paidOrders": 18, "paidOrdersStatus": "published", "grossCentsUsd": 70000, "grossUsdStatus": "published", "source": "reconstructed" }, { "month": "2026-01", "registeredAccounts": 501, "liveStorefronts": 496, "shopsWithPaidOrders": 22, "shopsWithPaidOrdersStatus": "published", "paidOrders": 107, "paidOrdersStatus": "published", "grossCentsUsd": 340000, "grossUsdStatus": "published", "source": "reconstructed" }, { "month": "2026-02", "registeredAccounts": 616, "liveStorefronts": 611, "shopsWithPaidOrders": 42, "shopsWithPaidOrdersStatus": "published", "paidOrders": 226, "paidOrdersStatus": "published", "grossCentsUsd": 680000, "grossUsdStatus": "published", "source": "reconstructed" }, { "month": "2026-03", "registeredAccounts": 860, "liveStorefronts": 855, "shopsWithPaidOrders": 69, "shopsWithPaidOrdersStatus": "published", "paidOrders": 480, "paidOrdersStatus": "published", "grossCentsUsd": 2180000, "grossUsdStatus": "published", "source": "reconstructed" }, { "month": "2026-04", "registeredAccounts": 1065, "liveStorefronts": 1060, "shopsWithPaidOrders": 88, "shopsWithPaidOrdersStatus": "published", "paidOrders": 570, "paidOrdersStatus": "published", "grossCentsUsd": 2350000, "grossUsdStatus": "published", "source": "reconstructed" }, { "month": "2026-05", "registeredAccounts": 1387, "liveStorefronts": 1382, "shopsWithPaidOrders": 129, "shopsWithPaidOrdersStatus": "published", "paidOrders": 927, "paidOrdersStatus": "published", "grossCentsUsd": 3750000, "grossUsdStatus": "published", "source": "reconstructed" }, { "month": "2026-06", "registeredAccounts": 1677, "liveStorefronts": 1672, "shopsWithPaidOrders": 155, "shopsWithPaidOrdersStatus": "published", "paidOrders": 1055, "paidOrdersStatus": "published", "grossCentsUsd": 4280000, "grossUsdStatus": "published", "source": "reconstructed" }, { "month": "2026-07", "registeredAccounts": 2056, "liveStorefronts": 2051, "shopsWithPaidOrders": 191, "shopsWithPaidOrdersStatus": "published", "paidOrders": 1567, "paidOrdersStatus": "published", "grossCentsUsd": 5370000, "grossUsdStatus": "published", "source": "reconstructed" }, { "month": "2026-08", "registeredAccounts": 2425, "liveStorefronts": 2420, "shopsWithPaidOrders": 251, "shopsWithPaidOrdersStatus": "published", "paidOrders": 2402, "paidOrdersStatus": "published", "grossCentsUsd": 7250000, "grossUsdStatus": "published", "source": "attested" }, { "month": "2026-09", "registeredAccounts": 2677, "liveStorefronts": 2669, "shopsWithPaidOrders": null, "shopsWithPaidOrdersStatus": "pending", "paidOrders": null, "paidOrdersStatus": "pending", "grossCentsUsd": null, "grossUsdStatus": "pending", "source": "attested" } ], "storefrontActivation": { "instrumentationStartedAt": "2026-08-02", "historicalEvidenceAvailableSince": "2025-07-24", "configuredStorefronts": 1805, "sellerReachableStorefronts": 1760, "configuredLast30d": 325 }, "sellerOutcomeCohorts": [ { "signupMonth": "2025-07", "status": "withheld", "eligibleShops": null, "firstSaleWithin90dPercent": null, "medianTimeToFirstSaleBand": null, "repeatSellerWithin180dPercent": null }, { "signupMonth": "2025-08", "status": "published", "eligibleShops": 21, "firstSaleWithin90dPercent": 0, "medianTimeToFirstSaleBand": null, "repeatSellerWithin180dPercent": 0 }, { "signupMonth": "2025-09", "status": "published", "eligibleShops": 32, "firstSaleWithin90dPercent": 0, "medianTimeToFirstSaleBand": null, "repeatSellerWithin180dPercent": 0 }, { "signupMonth": "2025-10", "status": "published", "eligibleShops": 171, "firstSaleWithin90dPercent": 0, "medianTimeToFirstSaleBand": "61-90", "repeatSellerWithin180dPercent": 10 }, { "signupMonth": "2025-11", "status": "published", "eligibleShops": 50, "firstSaleWithin90dPercent": 10, "medianTimeToFirstSaleBand": "61-90", "repeatSellerWithin180dPercent": 10 }, { "signupMonth": "2025-12", "status": "published", "eligibleShops": 73, "firstSaleWithin90dPercent": 10, "medianTimeToFirstSaleBand": "31-60", "repeatSellerWithin180dPercent": 10 }, { "signupMonth": "2026-01", "status": "published", "eligibleShops": 152, "firstSaleWithin90dPercent": 10, "medianTimeToFirstSaleBand": "8-30", "repeatSellerWithin180dPercent": 10 }, { "signupMonth": "2026-02", "status": "published", "eligibleShops": 115, "firstSaleWithin90dPercent": 30, "medianTimeToFirstSaleBand": "8-30", "repeatSellerWithin180dPercent": 20 }, { "signupMonth": "2026-03", "status": "published", "eligibleShops": 244, "firstSaleWithin90dPercent": 20, "medianTimeToFirstSaleBand": "8-30", "repeatSellerWithin180dPercent": null }, { "signupMonth": "2026-04", "status": "published", "eligibleShops": 204, "firstSaleWithin90dPercent": 20, "medianTimeToFirstSaleBand": "8-30", "repeatSellerWithin180dPercent": null }, { "signupMonth": "2026-05", "status": "published", "eligibleShops": 321, "firstSaleWithin90dPercent": 20, "medianTimeToFirstSaleBand": "8-30", "repeatSellerWithin180dPercent": null } ] }, "payloadHash": "2c97eac742e11ab7be335ee1523164b421dcda5c644db19253793d876932201c", "prevChainHash": "29a0922abadf36c5381ae5c349f208ca920c478a904af07a3d1e18058eb93a2f", "chainHash": "1ea035c65950bd0fc1b0cf93197c9ecd7c8fd2c321cf4b28755e3547426f2657" } ], "definitions": [ { "key": "registeredAccounts", "label": "Registered accounts", "definition": "Every shop account that exists on the platform right now.", "rule": "All tenant records regardless of status, including suspended accounts. Accounts deleted by their owner are removed from the database and are therefore excluded entirely.", "limitation": "This is the weakest number on the page. It counts signups, not businesses that ever sold anything. We publish it so the drop-off to the rungs below is visible." }, { "key": "activeAccounts", "label": "Active accounts", "definition": "Accounts in good standing, not suspended and not pending deletion.", "rule": "Tenant status is 'active'. Suspended and soft-deleted accounts are excluded.", "limitation": "An active account may never have published anything. Use \"Reachable storefronts\" for a count of real, publicly reachable shops." }, { "key": "liveStorefronts", "label": "Reachable storefronts", "definition": "Active accounts with a real, publicly reachable storefront.", "rule": "Active account with at least one published page, at least one physical product that is active and set to display in the shop, or at least one active digital product. The legacy API field remains liveStorefronts for compatibility.", "limitation": "Being reachable is not the same as being open for business. A storefront can be reachable and dormant." } ], "metricCatalog": [ { "path": "methodologyVersion", "label": "Methodology version", "valueKind": "version", "unit": "version", "cadence": "metadata", "population": "Entire payload", "definition": "Definition set used to capture and interpret this immutable payload.", "privacy": "No privacy control; metadata." }, { "path": "capturedAt", "label": "Captured at", "valueKind": "timestamp", "unit": "UTC ISO 8601", "cadence": "daily_snapshot", "population": "Entire payload", "definition": "Exact UTC time at which the attested daily payload was computed.", "privacy": "No privacy control; metadata." }, { "path": "snapshotDate", "label": "Snapshot date", "valueKind": "date", "unit": "UTC date", "cadence": "daily_snapshot", "population": "Entire payload", "definition": "UTC ledger day to which this immutable payload belongs.", "privacy": "No privacy control; metadata." }, { "path": "ladder.registeredAccounts", "label": "Registered accounts", "valueKind": "count", "unit": "accounts", "cadence": "daily_snapshot", "population": "Tenant accounts that still exist", "definition": "All tenant account rows, regardless of administrative status.", "privacy": "Exact broad platform total.", "limitation": "Counts signups, not shops that published or sold." }, { "path": "ladder.activeAccounts", "label": "Active accounts", "valueKind": "count", "unit": "accounts", "cadence": "daily_snapshot", "population": "Tenant accounts that still exist", "definition": "Tenant accounts whose administrative status is active.", "privacy": "Exact broad platform total.", "limitation": "Administrative status is not a seller-activity milestone." }, { "path": "ladder.liveStorefronts", "label": "Reachable storefronts", "valueKind": "count", "unit": "storefronts", "cadence": "daily_snapshot", "population": "Active tenant accounts", "definition": "Active accounts with a published page, an active physical product displayed in the shop, or an active digital product.", "privacy": "Exact broad platform total.", "limitation": "The legacy field name is retained for API compatibility; reachable does not mean currently selling." }, { "path": "shopsWithSalesAllTime", "label": "Shops with a recorded sale", "valueKind": "count", "unit": "shops", "cadence": "completed_month", "population": "Surviving shops with a qualifying paid order", "definition": "Exact distinct shops with at least one paid, non-cancelled order through the released closed-month boundary.", "privacy": "Exact completed-period platform total.", "limitation": "Not a current-shop count or a conversion rate." }, { "path": "shopsWithSalesAllTimeThroughMonth", "label": "Recorded sales through month", "valueKind": "date", "unit": "UTC month", "cadence": "completed_month", "population": "All-history shops-with-sales metric", "definition": "Latest closed month included in the exact all-history shops-with-sales count.", "privacy": "No independent disclosure; metadata for the completed-period count." }, { "path": "planBuckets[].bucket", "label": "Plan bucket", "valueKind": "enum", "unit": "free|paid|lifetime", "cadence": "daily_snapshot", "population": "Reachable storefronts", "definition": "Coarse public grouping of the storefront current plan.", "privacy": "Exact broad categorical partition." }, { "path": "planBuckets[].shops", "label": "Reachable storefronts by plan", "valueKind": "count", "unit": "storefronts", "cadence": "daily_snapshot", "population": "Reachable storefronts in the named plan bucket", "definition": "Exact number of reachable storefronts in this coarse plan bucket.", "privacy": "Exact broad categorical partition; historical rows may contain null under an earlier methodology." }, { "path": "planBuckets[].suppressed", "label": "Plan count suppressed", "valueKind": "boolean", "unit": "boolean", "cadence": "daily_snapshot", "population": "Plan bucket cell", "definition": "Legacy publication flag retained so older snapshots remain interpretable.", "privacy": "False for exact broad counts under the current methodology." }, { "path": "newLiveStorefronts30d", "label": "New reachable storefronts in 30 days", "valueKind": "count", "unit": "storefronts", "cadence": "daily_snapshot", "population": "Reachable storefronts created in the trailing 30 days", "definition": "Reachable storefronts whose account creation time falls within the trailing 30 days.", "privacy": "Exact broad platform subset under the current methodology.", "limitation": "Legacy field name retained for API compatibility." }, { "path": "customDomainShops", "label": "Reachable storefronts with a configured custom domain", "valueKind": "count", "unit": "storefronts", "cadence": "daily_snapshot", "population": "Reachable storefronts with a non-empty custom-domain setting", "definition": "Reachable storefronts whose tenant record has a custom domain configured at snapshot time.", "privacy": "Exact broad platform subset under the current methodology.", "limitation": "Configuration does not prove that DNS or SSL is active or that visitors used the custom domain. The legacy field name is retained for API compatibility." }, { "path": "unstatedCountryShops", "label": "Country unassigned after defaults", "valueKind": "count", "unit": "storefronts", "cadence": "daily_snapshot", "population": "Reachable storefronts", "definition": "Reachable storefronts still unassigned after applying the platform country registry and canonical US default.", "privacy": "Exact broad geography remainder." }, { "path": "countries[]", "label": "Published country code", "valueKind": "code", "unit": "ISO country code", "cadence": "daily_snapshot", "population": "Supported countries represented by reachable storefronts", "definition": "Supported country code with a country roll-up in the geography array.", "privacy": "Exact public geography." }, { "path": "geo[].country", "label": "Geography country", "valueKind": "code", "unit": "ISO country code", "cadence": "daily_snapshot", "population": "Reachable storefront geography cell", "definition": "Supported self-reported country owning this roll-up or subdivision.", "privacy": "Exact public geography." }, { "path": "geo[].subdivision", "label": "Geography subdivision", "valueKind": "code", "unit": "ISO 3166-2 subdivision or null", "cadence": "daily_snapshot", "population": "Reachable storefront geography cell", "definition": "Normalized state/province code; null identifies the country roll-up.", "privacy": "Exact public geography." }, { "path": "geo[].shops", "label": "Reachable storefronts by geography", "valueKind": "count", "unit": "storefronts", "cadence": "daily_snapshot", "population": "Reachable storefronts in this country or subdivision", "definition": "Exact reachable-storefront count for the normalized self-reported geography cell.", "privacy": "Exact public geography; historical rows may contain null under an earlier methodology." }, { "path": "geo[].suppressed", "label": "Geography count suppressed", "valueKind": "boolean", "unit": "boolean", "cadence": "daily_snapshot", "population": "Geography cell", "definition": "Legacy publication flag retained so older snapshots remain interpretable.", "privacy": "False for exact geography under the current methodology." }, { "path": "geo[].suppressionReason", "label": "Geography suppression reason", "valueKind": "enum", "unit": "reason or null", "cadence": "daily_snapshot", "population": "Geography cell", "definition": "Legacy reason for a withheld historical geography cell.", "privacy": "Null for exact geography under the current methodology." }, { "path": "compositionComparison.status", "label": "Composition comparison status", "valueKind": "enum", "unit": "available|awaiting_prior_snapshot", "cadence": "daily_snapshot", "population": "Current exact plan and geography composition", "definition": "Whether a verified prior snapshot under this same methodology exists for share-change comparisons.", "privacy": "No additional privacy control; derived only from exact broad counts in attested snapshots." }, { "path": "compositionComparison.previousSnapshot.snapshotDate", "label": "Comparison snapshot date", "valueKind": "date", "unit": "UTC date", "cadence": "metadata", "population": "Composition comparison predecessor", "definition": "UTC ledger date of the verified same-methodology snapshot used as the comparison baseline.", "privacy": "No privacy control; ledger metadata." }, { "path": "compositionComparison.previousSnapshot.sequence", "label": "Comparison snapshot sequence", "valueKind": "count", "unit": "ledger sequence", "cadence": "metadata", "population": "Composition comparison predecessor", "definition": "Ledger sequence of the verified same-methodology snapshot used as the comparison baseline.", "privacy": "No privacy control; ledger metadata." }, { "path": "compositionComparison.previousSnapshot.capturedAt", "label": "Comparison captured at", "valueKind": "timestamp", "unit": "UTC ISO 8601", "cadence": "metadata", "population": "Composition comparison predecessor", "definition": "Capture timestamp of the verified same-methodology snapshot used as the comparison baseline.", "privacy": "No privacy control; ledger metadata." }, { "path": "compositionComparison.previousSnapshot.payloadHash", "label": "Comparison payload hash", "valueKind": "code", "unit": "SHA-256 hex", "cadence": "metadata", "population": "Composition comparison predecessor", "definition": "Payload hash identifying the exact prior attestation used as the comparison baseline.", "privacy": "No privacy control; ledger metadata." }, { "path": "compositionComparison.planShareChanges[].bucket", "label": "Compared plan bucket", "valueKind": "enum", "unit": "free|paid|lifetime", "cadence": "derived_snapshot", "population": "Reachable storefronts in the named broad plan bucket", "definition": "Broad plan bucket whose share of all reachable storefronts is compared with the prior attestation.", "privacy": "Exact broad categorical composition; no geography cross-tab." }, { "path": "compositionComparison.planShareChanges[].changeBasisPoints", "label": "Plan share change", "valueKind": "percent", "unit": "basis points", "cadence": "derived_snapshot", "population": "Reachable storefronts in the named broad plan bucket", "definition": "Current plan share minus its share in the verified prior same-methodology snapshot; 100 basis points equals one percentage point.", "privacy": "Derived only from exact broad plan counts in two attested snapshots; no geography cross-tab." }, { "path": "compositionComparison.regionalShareChanges[].country", "label": "Compared region country", "valueKind": "code", "unit": "ISO country code", "cadence": "derived_snapshot", "population": "Reachable storefront geography cell", "definition": "Country owning the compared country roll-up or subdivision.", "privacy": "Derived only from exact public geography in two attested snapshots." }, { "path": "compositionComparison.regionalShareChanges[].subdivision", "label": "Compared region subdivision", "valueKind": "code", "unit": "ISO 3166-2 subdivision or null", "cadence": "derived_snapshot", "population": "Reachable storefront geography cell", "definition": "Null for a country share of the platform; otherwise the subdivision whose within-country share is compared.", "privacy": "Derived only from exact public geography in two attested snapshots." }, { "path": "compositionComparison.regionalShareChanges[].changeBasisPoints", "label": "Regional share change", "valueKind": "percent", "unit": "basis points", "cadence": "derived_snapshot", "population": "Reachable storefront geography cell", "definition": "Current regional share minus its share in the verified prior same-methodology snapshot; country shares use all reachable storefronts and subdivision shares use their country roll-up.", "privacy": "Derived only from exact public geography in two attested snapshots; no plan or commerce cross-tab." }, { "path": "commerce.throughMonth", "label": "Commerce released through month", "valueKind": "date", "unit": "UTC month", "cadence": "completed_month", "population": "Published commerce metrics", "definition": "Latest closed UTC month considered for immutable commerce release.", "privacy": "No independent disclosure; metadata for completed-period cells." }, { "path": "commerce.sellingShopsLatestCompletedMonth", "label": "Selling shops in latest closed month", "valueKind": "count", "unit": "shops", "cadence": "completed_month", "population": "Shops with a paid, non-cancelled order in the latest closed month", "definition": "Distinct surviving shops with qualifying paid orders across all currencies.", "privacy": "Published only with at least three contributing shops." }, { "path": "commerce.paidShopsLatestCompletedMonth", "label": "Latest-month selling shops on a paid plan at snapshot time", "valueKind": "count", "unit": "shops", "cadence": "completed_month", "population": "Latest-month selling shops whose current plan is paid or lifetime when the snapshot is captured", "definition": "Distinct shops with a qualifying order in the latest closed month whose surviving tenant record is on a paid or lifetime Cottage CMS plan at daily snapshot time.", "privacy": "Minimum three and complementary protection for the free-plan remainder.", "limitation": "Cottage CMS does not reconstruct plan history, so this is a current-plan classification of a completed-month seller population, not plan membership during the sale month. The legacy field name is retained for API compatibility." }, { "path": "commerce.completedHistory[].currency", "label": "Commerce currency", "valueKind": "code", "unit": "ISO 4217 currency", "definition": "Currency kept separate without FX conversion.", "cadence": "derived_snapshot", "population": "All independently published currency-month cells", "privacy": "Derived only from immutable completed-month cells already published." }, { "path": "commerce.completedHistory[].grossCents", "label": "Recorded gross", "valueKind": "currency_minor", "unit": "currency minor units", "definition": "Sum of already-rounded, independently published monthly gross cells.", "cadence": "derived_snapshot", "population": "All independently published currency-month cells", "privacy": "Derived only from immutable completed-month cells already published." }, { "path": "commerce.completedHistory[].paidOrders", "label": "Paid order count", "valueKind": "count", "unit": "orders", "definition": "Sum of paid, non-cancelled orders in independently published monthly cells.", "cadence": "derived_snapshot", "population": "All independently published currency-month cells", "privacy": "Derived only from immutable completed-month cells already published." }, { "path": "commerce.completedHistory[].includedMonths", "label": "Included months", "valueKind": "count", "unit": "months", "definition": "Number of independently qualified monthly cells included in the aggregate.", "cadence": "derived_snapshot", "population": "All independently published currency-month cells", "privacy": "Derived only from immutable completed-month cells already published." }, { "path": "commerce.completedHistory[].suppressedMonths", "label": "Withheld months", "valueKind": "count", "unit": "months", "definition": "Number of currency-month cells withheld below the contributor threshold.", "cadence": "derived_snapshot", "population": "All independently published currency-month cells", "privacy": "Derived only from immutable completed-month cells already published." }, { "path": "commerce.completedHistory[].suppressed", "label": "Aggregate withheld", "valueKind": "boolean", "unit": "boolean", "definition": "True when no monthly cell in this aggregate independently qualified.", "cadence": "derived_snapshot", "population": "All independently published currency-month cells", "privacy": "Derived only from immutable completed-month cells already published." }, { "path": "commerce.trailing3CompletedMonths[].currency", "label": "Commerce currency", "valueKind": "code", "unit": "ISO 4217 currency", "definition": "Currency kept separate without FX conversion.", "cadence": "derived_snapshot", "population": "Published currency-month cells in the latest three completed months", "privacy": "Derived only from immutable completed-month cells already published." }, { "path": "commerce.trailing3CompletedMonths[].grossCents", "label": "Recorded gross", "valueKind": "currency_minor", "unit": "currency minor units", "definition": "Sum of already-rounded, independently published monthly gross cells.", "cadence": "derived_snapshot", "population": "Published currency-month cells in the latest three completed months", "privacy": "Derived only from immutable completed-month cells already published." }, { "path": "commerce.trailing3CompletedMonths[].paidOrders", "label": "Paid order count", "valueKind": "count", "unit": "orders", "definition": "Sum of paid, non-cancelled orders in independently published monthly cells.", "cadence": "derived_snapshot", "population": "Published currency-month cells in the latest three completed months", "privacy": "Derived only from immutable completed-month cells already published." }, { "path": "commerce.trailing3CompletedMonths[].includedMonths", "label": "Included months", "valueKind": "count", "unit": "months", "definition": "Number of independently qualified monthly cells included in the aggregate.", "cadence": "derived_snapshot", "population": "Published currency-month cells in the latest three completed months", "privacy": "Derived only from immutable completed-month cells already published." }, { "path": "commerce.trailing3CompletedMonths[].suppressedMonths", "label": "Withheld months", "valueKind": "count", "unit": "months", "definition": "Number of currency-month cells withheld below the contributor threshold.", "cadence": "derived_snapshot", "population": "Published currency-month cells in the latest three completed months", "privacy": "Derived only from immutable completed-month cells already published." }, { "path": "commerce.trailing3CompletedMonths[].suppressed", "label": "Aggregate withheld", "valueKind": "boolean", "unit": "boolean", "definition": "True when no monthly cell in this aggregate independently qualified.", "cadence": "derived_snapshot", "population": "Published currency-month cells in the latest three completed months", "privacy": "Derived only from immutable completed-month cells already published." }, { "path": "commerce.monthlyByCurrency[].month", "label": "Commerce month", "valueKind": "date", "unit": "UTC month", "cadence": "completed_month", "population": "Currency-month commerce cell", "definition": "Closed UTC month owning this immutable commerce cell.", "privacy": "No independent disclosure; metadata for the protected cell." }, { "path": "commerce.monthlyByCurrency[].currency", "label": "Commerce cell currency", "valueKind": "code", "unit": "ISO 4217 currency", "cadence": "completed_month", "population": "Currency-month commerce cell", "definition": "Order currency; currencies are never FX-converted.", "privacy": "No independent disclosure; metadata for the protected cell." }, { "path": "commerce.monthlyByCurrency[].grossCents", "label": "Monthly recorded gross", "valueKind": "currency_minor", "unit": "currency minor units", "cadence": "completed_month", "population": "Paid, non-cancelled orders in this currency-month cell", "definition": "Recorded gross rounded to the nearest 10,000 minor units after the contributor threshold qualifies.", "privacy": "At least three contributing shops; rounded per completed currency-month." }, { "path": "commerce.monthlyByCurrency[].paidOrders", "label": "Monthly paid order count", "valueKind": "count", "unit": "orders", "cadence": "completed_month", "population": "Paid, non-cancelled orders in this currency-month cell", "definition": "Number of qualifying orders in the completed currency-month cell.", "privacy": "At least three contributing shops." }, { "path": "commerce.monthlyByCurrency[].status", "label": "Commerce cell publication status", "valueKind": "enum", "unit": "published|suppressed", "cadence": "completed_month", "population": "Currency-month commerce cell", "definition": "Whether the immutable cell met its interval-specific contributor threshold.", "privacy": "Explicitly reports withholding without publishing the protected value." }, { "path": "series[].month", "label": "Series month", "valueKind": "date", "unit": "UTC month", "cadence": "metadata", "population": "Monthly chart point", "definition": "UTC month represented by this chart point.", "privacy": "No independent disclosure; metadata." }, { "path": "series[].registeredAccounts", "label": "Registered accounts by month", "valueKind": "count", "unit": "accounts", "cadence": "derived_snapshot", "population": "Surviving tenant accounts created by month-end", "definition": "Cumulative surviving accounts through month-end.", "privacy": "Exact broad platform history.", "limitation": "Pre-ledger points have survivorship bias." }, { "path": "series[].liveStorefronts", "label": "Reachable storefronts by month", "valueKind": "count", "unit": "storefronts", "cadence": "derived_snapshot", "population": "Reachable storefronts represented at the monthly checkpoint", "definition": "Monthly reachable-storefront checkpoint; the legacy field name is retained for compatibility.", "privacy": "Exact broad platform history.", "limitation": "Pre-ledger points are a retrospective surviving-storefront cohort proxy." }, { "path": "series[].shopsWithPaidOrders", "label": "Monthly shops with sales", "valueKind": "count", "unit": "shops", "cadence": "completed_month", "population": "Distinct shops with qualifying paid orders in the month", "definition": "All-currency distinct shops with at least one paid, non-cancelled order.", "privacy": "At least three contributing shops." }, { "path": "series[].shopsWithPaidOrdersStatus", "label": "Monthly selling-shop status", "valueKind": "enum", "unit": "published|suppressed|pending", "cadence": "completed_month", "population": "Monthly selling-shop point", "definition": "Publication status for the monthly all-currency selling-shop count.", "privacy": "Reports status without exposing a protected value." }, { "path": "series[].paidOrders", "label": "Monthly USD paid orders", "valueKind": "count", "unit": "orders", "cadence": "completed_month", "population": "USD paid, non-cancelled orders in the month", "definition": "USD-currency qualifying order count.", "privacy": "At least three USD-contributing shops." }, { "path": "series[].paidOrdersStatus", "label": "Monthly USD order status", "valueKind": "enum", "unit": "published|suppressed|pending", "cadence": "completed_month", "population": "Monthly USD order point", "definition": "Publication status for the monthly USD order count.", "privacy": "Reports status without exposing a protected value." }, { "path": "series[].grossCentsUsd", "label": "Monthly recorded gross USD", "valueKind": "currency_minor", "unit": "USD cents", "cadence": "completed_month", "population": "USD paid, non-cancelled orders in the month", "definition": "Monthly recorded USD gross rounded to the nearest $100.", "privacy": "At least three USD-contributing shops and $100 rounding." }, { "path": "series[].grossUsdStatus", "label": "Monthly USD gross status", "valueKind": "enum", "unit": "published|suppressed|pending", "cadence": "completed_month", "population": "Monthly USD gross point", "definition": "Publication status for the monthly rounded USD gross.", "privacy": "Reports status without exposing a protected value." }, { "path": "series[].source", "label": "Series point source", "valueKind": "enum", "unit": "attested|reconstructed", "cadence": "metadata", "population": "Monthly chart point", "definition": "Whether the point is backed by a ledger snapshot or reconstructed from surviving records.", "privacy": "No privacy control; provenance metadata." }, { "path": "storefrontActivation.instrumentationStartedAt", "label": "Activation instrumentation started", "valueKind": "date", "unit": "UTC date", "cadence": "metadata", "population": "Storefront activation metrics", "definition": "Boundary after which first-configuration and first-reachable milestones are durably instrumented.", "privacy": "No privacy control; metadata.", "limitation": "Earlier values may be reconstructed from surviving evidence rather than captured at write time." }, { "path": "storefrontActivation.historicalEvidenceAvailableSince", "label": "Activation historical evidence available since", "valueKind": "date", "unit": "UTC date", "cadence": "metadata", "population": "Storefront activation reconstruction sources", "definition": "Earliest date covered by the surviving product, post, page, presentation-setting, and public-interaction evidence admitted by the reconstruction policy.", "privacy": "No privacy control; metadata.", "limitation": "Evidence coverage is not proof that every qualifying seller action survived or was logged." }, { "path": "storefrontActivation.configuredStorefronts", "label": "Seller-configured storefronts", "valueKind": "count", "unit": "storefronts", "cadence": "daily_snapshot", "population": "Surviving tenant storefronts with a qualifying reconstructed or durably captured configuration milestone", "definition": "Storefronts with an earliest qualifying seller-configuration timestamp reconstructed from surviving evidence or captured durably at write time.", "privacy": "Exact broad platform total.", "limitation": "Historical timestamps are earliest surviving evidence, not guaranteed absolute first actions; deleted storefronts and deleted evidence are absent." }, { "path": "storefrontActivation.sellerReachableStorefronts", "label": "Seller-reached reachable storefronts", "valueKind": "count", "unit": "storefronts", "cadence": "daily_snapshot", "population": "Surviving tenant storefronts with qualifying contemporaneous reachability evidence or a durably captured reachable milestone", "definition": "Storefronts with an earliest seller-driven public-reachability timestamp supported by historical evidence or captured durably at write time.", "privacy": "Exact broad platform total.", "limitation": "Current product visibility is never projected backward to infer historical reachability; missing or deleted evidence makes the count conservative." }, { "path": "storefrontActivation.configuredLast30d", "label": "Storefronts configured in 30 days", "valueKind": "count", "unit": "storefronts", "cadence": "daily_snapshot", "population": "Surviving storefronts whose reconstructed or durably captured first-configuration timestamp falls in the trailing 30 days", "definition": "Storefronts whose earliest qualifying seller-configuration evidence falls in the trailing 30 days.", "privacy": "Exact broad platform subset.", "limitation": "Historical source gaps and deletions can omit qualifying storefronts; reconstructed timestamps are the earliest evidence that survives." }, { "path": "sellerOutcomeCohorts[].signupMonth", "label": "Signup cohort", "valueKind": "date", "unit": "UTC month", "cadence": "completed_month", "population": "Completed signup cohort with a fully observed window", "definition": "Completed signup month owning this cohort.", "privacy": "At least ten eligible shops; rates rounded to ten percentage points; no geography or plan cross-tabs." }, { "path": "sellerOutcomeCohorts[].status", "label": "Cohort publication status", "valueKind": "enum", "unit": "published|withheld|pending|unavailable", "cadence": "completed_month", "population": "Completed signup cohort with a fully observed window", "definition": "Release state for the completed cohort.", "privacy": "At least ten eligible shops; rates rounded to ten percentage points; no geography or plan cross-tabs." }, { "path": "sellerOutcomeCohorts[].eligibleShops", "label": "Eligible cohort shops", "valueKind": "count", "unit": "shops", "cadence": "completed_month", "population": "Completed signup cohort with a fully observed window", "definition": "Surviving shops eligible for the completed cohort.", "privacy": "At least ten eligible shops; rates rounded to ten percentage points; no geography or plan cross-tabs." }, { "path": "sellerOutcomeCohorts[].firstSaleWithin90dPercent", "label": "First sale within 90 days", "valueKind": "percent", "unit": "percent", "cadence": "completed_month", "population": "Completed signup cohort with a fully observed window", "definition": "Rounded share recording a first qualifying sale within 90 days.", "privacy": "At least ten eligible shops; rates rounded to ten percentage points; no geography or plan cross-tabs." }, { "path": "sellerOutcomeCohorts[].medianTimeToFirstSaleBand", "label": "Median time among 90-day sellers", "valueKind": "enum", "unit": "day band", "cadence": "completed_month", "population": "Completed signup cohort with a fully observed window", "definition": "Published band containing the median time to first qualifying sale among cohort shops that recorded one within 90 days; shops without a qualifying first sale are not part of this median.", "privacy": "At least ten eligible shops; rates rounded to ten percentage points; no geography or plan cross-tabs." }, { "path": "sellerOutcomeCohorts[].repeatSellerWithin180dPercent", "label": "Repeat seller within 180 days", "valueKind": "percent", "unit": "percent", "cadence": "completed_month", "population": "Completed signup cohort with a fully observed window", "definition": "Rounded share recording qualifying sales in a later completed period within 180 days.", "privacy": "At least ten eligible shops; rates rounded to ten percentage points; no geography or plan cross-tabs." } ], "caveats": [ "Broad platform counts are exact daily snapshots. Registered accounts, active accounts, reachable storefronts, broad plan groups, configured custom domains, recent reachable storefronts, countries, and states or provinces are not longitudinally batched. They may change by one between consecutive snapshots. A configured custom domain does not prove active DNS, SSL, or traffic.", "Current regional and broad-plan shares are derived from the exact counts in the displayed snapshot. Share changes appear only when the payload can reference a verified prior snapshot under the same methodology; until then the comparison is explicitly unavailable. Country shares use all reachable storefronts, subdivision shares use their country roll-up, and no geography-by-plan cross-tab is published.", "Location is self-reported at signup and never inferred from visitor IP addresses. Supported countries and normalized states or provinces are published exactly. Legacy missing or unsupported countries use the same canonical US default as the rest of the application; missing subdivisions remain an explicit remainder within their country.", "Commerce is released by completed UTC month, never as a live or rolling value. A month-and-currency cell is published only when at least 3 distinct shops contributed during that exact closed interval. Current-month values remain pending, and suppressed months are never folded into a later total.", "Completed-history and trailing-three-month totals are derived only from immutable monthly cells already present in the public payload. Every aggregate change can therefore be reproduced from disclosed intervals.", "The latest completed-month current-paid-plan seller count is withheld when either it or its free-plan complement contains fewer than three shops. It classifies latest-month sellers by their plan when the daily snapshot is captured because historical plan membership is not reconstructed.", "Gross merchandise value is rounded to the nearest $100 per qualified completed-month currency cell and includes offline payments sellers marked paid. It measures commerce recorded by these shops, not money that flowed through Cottage CMS, and Cottage CMS takes no percentage of it.", "Currencies are never converted. Completed-month currency cells remain separate rather than being folded into a blended total at an invented exchange rate.", "Survivorship bias applies to reconstructed history. Registered-account and pre-ledger reachable-storefront history use records that still exist today. Owner-deleted accounts and cascaded orders make early totals conservative.", "Storefront activation before durable instrumentation uses the earliest qualifying product, post, page, presentation-setting, or public-interaction evidence that survives from the stated historical-evidence boundary. Imported publication dates are clamped to entry into Cottage CMS. A currently shop-visible physical product may establish reach at its first authoritative snapshot observation, never backward at creation. Deleted or unlogged actions can make a milestone later than the true first action or leave it absent.", "The all-history shops-with-sales value is an exact distinct-shop count through a completed-month boundary. It is not a current-storefront count, a signup cohort, or a conversion rate.", "Seller-outcome cohorts are published only after at least ten surviving shops have a complete observation window. Rates are rounded to ten percentage points, and no initial cohort is crossed with geography or plan.", "The hash ledger proves consistency, not correctness. It detects changes to published rows, but Cottage CMS controls the chain head. Independent archives remain the strongest external witness.", "Every released snapshot is immutable. Later refunds, deletions, or status corrections do not revise it. A definition or threshold change may re-evaluate completed intervals only in a new methodology-versioned snapshot; the earlier ledger row remains unchanged." ], "changelog": [ { "version": "2026-08-02.1", "date": "2026-08-02", "summary": "Recalibrates privacy around genuinely sensitive data. Broad platform, plan, configured-custom-domain, country, and state or province counts publish exactly in an immutable daily snapshot, with legacy country values following the platform US default. Completed-period commerce uses a three-shop contributor threshold, complementary protection, currency separation, and gross rounding; the first snapshot under this version re-evaluates prior completed cells without rewriting the old ledger row. Seller outcomes require ten eligible shops and round rates to ten points. The public contract also gains a versioned metric catalog, explicit disclosure statuses, reachable-storefront history, activation milestones reconstructed from qualifying surviving evidence with durable forward capture, exact snapshot attestation, and plan or regional share changes only when a verified same-methodology predecessor exists." }, { "version": "2026-07-31.1", "date": "2026-07-31", "summary": "Inaugural public methodology. Defines the account-to-live-storefront ladder and a 24-month surviving-account history; freezes commerce into completed UTC periods with independent contributor thresholds, complementary suppression, currency separation, and rounded gross values; publishes a monotonic privacy-batched all-history seller lower bound; releases changing plan, storefront, and self-reported geography breakdowns as one longitudinally safe daily block; and records every published payload in the hash-linked snapshot ledger." } ] }